Petersen Museum to honor Japanese innovation

California driftin’
Petersen Museum to honor Japanese innovation


THE GESTATION
of the Japanese motor industry try up until its rise to dominance in the 1970s
is one subject of a new two-part exhibition  at  the  Petersen  Museum
California.Openingon26May, The Roots of Monozukuri: Creative Spirit in Japanese
Automaking will chart the ‘key elements of Japanese design philosophy’ prior to its
the explosion in sales.
‘Monozukuri’ means the art, science, and craft of making things and will celebrate the
innovation that laid the foundations for the success that was to follow. Located in the
Bryce Meyer Family Gallery and presented by Rolex, many of the cars it will feature
being specially shipped from Japan, including a1936 Toyoda AA replica (right), a1966
Nissan Silvia, a1967 Toyota 2000GT, a1968 HondaN600 anda1969 Mazda aCosmo.

LOS ANGELES – Nissan announced its assist with two new exhibits at the Petersen Automotive Museum that remember and explore the intersection of American and Japanese innovation vehicle culture. Both open to the public on May 26. The first part of the exhibit, titled "The Roots of Monozukuri: Creative Spirit in Japanese Automaking" illuminates key elements of Japanese layout philosophy within the years previous its climb to market dominance inside the 1970s. In concert, "Fine Tuning: Japanese-American Customs" examines the upward thrust of Japanese innovation vehicle customization in Japan and the United States, and how each market influenced the other to redefine automobile culture. "Nissan is venerated to be part of the Petersen's 'The Roots of Monozukuri' exhibit, which celebrates 60-years of Japanese cars inside the U.S.," said Richard Plavetich, standard manager, Nissan Design America. "From sensible and most economical to glossy and powerful, Nissan car layout, sturdiness, and overall performance have led to an 85-12 months global achievement story that is nicely represented with the aid of the automobiles on display."